Marketing to Bottom of Pyramid

Mrs. Mercy Abad is president of Ahon sa Hirap, an NGO that has helped over 40,000 dispossessed in poor communities, applying the Grameen methodology started by Prof Yunus in Bangladesh. Prior to Ahon, she was president of TNS Philippines, the biggest market research firm in the Philippines. She shares how Ahon has sought the poor from the bottom of the […]