PowerPoint is Dead!

PowerPoint is Dead!

Articles
Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura to show that innovation can be done to familiar events such as a marketing conference. After all, ‘Think Differently. See Things Differently. Do Things Differently’ is its tagline. And so it did! I am pleased to share with you how we were able to make innovation happen which attracted both existing customers, as well as new customers to their conference.  Stop Doing Challenging industry norms, Mansmith and Fielders Inc. eliminated the following…
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Marketing Training Outside, Marketing Advocacy Inside

Marketing Training Outside, Marketing Advocacy Inside

Articles
Mansmith and Fielders Inc. will soon be celebrating its 30th year anniversary in 2020.  In 2004, Chiqui Escareal-Go took over as head and shared her vision of converting Mansmith from training and consulting to an advocacy-based company, emphasizing Mansmith’s role in “helping marketing and sales teams soar”. Thus was born the Mansmith 4I’s - - information, ideas, inspiration and infrastructure, that guide us in developing the business we are in. We are forever grateful for the continuous support of clients and friends that has enabled us to initiate and institutionalize many firsts in our industry, for the benefit of the marketing community: The Mansmith Young Market Masters Awards (YMMA) - the first and only recognition program for young brand and business builders 35 years old and below which has been inspiring young people since 2006.…
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