A new market has emerged following the Marcos burial. Market segmentation is the partitioning of people in a market who may patronize a product or service to satisfy a need given a specific situation. Key words are people, situation, product and need. In the 2016 Philippine presidential elections for instance, President Rody Duterte used his achievements as Davao Mayor and […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives

Send this to a friend