Q&A with Uniqlo Philippines COO Katsumi Kubota on International Brand and Business Development

Q&A with Uniqlo Philippines COO Katsumi Kubota on International Brand and Business Development

interviews, Q&A
Q1: Can you describe what the Uniqlo brand is all about? Other than being of Japanese origin, how different or similar is it with say Giordano or Gap in terms of fashion or customer base? We consider UNIQLO as LifeWear, which means UNIQLO is complete when it is worn and become a part of our customers’ Life. We are not trying to differentiate from other brand, rather, we keep focusing on customers’ Life, how they appreciate clothes every day. Q2: Uniqlo is an international company, how do you maintain the standard of customer service and communicate the brand consistently worldwide, including the Philippines? We try to offer kind and courteous service in any part of the world. Key is how to share the meaning and joy of doing so with…
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Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

interviews, Q&A
Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children's wear and maternity wear business? We always loved kids, so it came very naturally for us to do something that involved kids. At that time, there was an absence of fashionable children's and maternity clothing. We wanted to change the way people perceived these two underserved categories. Q2: What's unique or special about Gingersnaps products/ designs that customers have continued to patronize your brand all these years? What makes our product special is that it has it's own DNA. We've heard so many customers tell us that they can spot a Gingersnaps item without looking at the label… Although we change our look every season, there is something that makes it…
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