In Memoriam, the Edwin Totanes I knew by Josiah Go

In Memoriam, the Edwin Totanes I knew by Josiah Go

Articles
It has been almost three months since marketing legend Edwin Totanes or fondly, ET to his colleagues returned to his Creator on November 22, 2018 (Thursday) at age 61. It was sudden and shocking as we, Mansmith consultants were just on group chat the day before and he was telling us that he will be discharged from hospital the next day after being admitted for severe back pain.

 I met Edwin when he was already Vice President of Universal Robina Corporation (URC), a training client of Mansmith and Fielders, Inc. for over a decade. His reputation precedes him; who would not have heard of Edwin? Later, he, along with five top executives of URC attended my 1st Business Model Innovation seminar on June 24-25, 2010 and gave me glowing testimonials…
Read More
Edwin Totanes Joins Mansmith By Josiah Go

Edwin Totanes Joins Mansmith By Josiah Go

Articles
I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even pay to be trained. The modest honorarium Mansmith CEO Chiqui Escareal-Go and I get from Day 8 are donated to fund scholarship thru the Josiah and Carolina Go Foundation (since 1992 where proceeds from our marketing and entrepreneurship book sales the last 25 years all went to). Enter Edwin Totanes as Mansmith's new chief marketing strategist. Edwin is no ordinary marketing man. He is a highly respected practitioner who turned…
Read More