Q&A with Cignal TV CEO Jane Basas on Growth Through Innovation

Q&A with Cignal TV CEO Jane Basas on Growth Through Innovation

interviews, Q&A
Jane Jimenez-Basas is President and CEO of CignalTV, the first pay-TV provider in the Philippines to reach 2 million subscribers. Jane won the Mansmith Young Market Masters Awards (YMMA) in 2007 and was named Asia’s Media Woman of the Year by Content Asia in 2017. She shares insights about innovation as a market leader.  Q1: You have taken Cignal from content aggregator to original content provider. What is your process of knowing what content subscribers will like?   A: It’s really about getting the pulse of our customers.  Each of the organic channels for which we produce original content for has its own core target viewers.  We have developed a deep understanding of what appeals to each one of them through extensive research – both third party as well as internal. We are armed with this insight and market knowledge when we develop original…
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