In this exclusive interview, Joaquin Sy, former Secretary-General of the Federation of Filipino-Chinese Chamber of Commerce and Industry, and past President of Kaisa Para sa Kaunlaran, an organization dedicated to integrating Chinese culture into the wider Filipino community, delves into the intricacies of Chinoy consumers. Our discussion explores various facets of the Chinoy culture, values, and experiences, with the goal […]
Search Results for: marketing
Shark fin soup may exude an air of luxury and prestige, often gracing the tables of traditional events such as weddings and banquets. However, a darker reality shrouds the acquisition of shark fins, giving rise to ethical and environmental concerns. Sharks are frequently captured, subjected to the cruel removal of their fins while still alive, and callously tossed back into […]
Enrique Soriano is an author, a professor of global marketing at the Ateneo Graduate School of Business, and a Senior Fellow at the IPMI International Business School in Jakarta. He serves as the executive director of the Wong + Bernstein Group, an Asia Pacific-based strategic advisory firm specializing in family governance, succession, and next-generation leadership. Additionally, he holds the position […]
AJ Astoriano holds the position of Senior Regional Manager for Salesforce Effectiveness in Asia at Zuellig Pharma, a prominent healthcare services provider offering a comprehensive suite of services encompassing distribution, sales, marketing, and healthcare solutions. AJ Astoriano was a featured speaker at the Mansmith Sales Summit, and her insightful session can be revisited on the event’s replay at www.mansmith.net. She […]
Thank you for making 2023 remarkable! Here are our top 10 interviews based on number of readers. Your engagement is the heartbeat of our blog. Cheers to more shared insights in the coming year! 1. Q&A with Airspeed Chair Rosemarie Rafael on Resiliency 2. Q&A with Fly Ace SVP Bart Canon on Commercial Planning 3. Q&A with Kantar CEO Gary […]
Louie Gutierrez is one of the founders and the managing partner of Silverworks, an award-winning chain of stores that sell beautiful silver jewelry. He tells us more about how Silverworks has grown. Q1: Can you tell us the story of how Silverworks began and how it changed from being a jewelry store inside a fashion store? A1: I am a […]
In a previous article, I delved into the Battle of the Bargains and its far-reaching effects on brands and marketers. This time, I’m back with more insights. It’s time to realize that bargains aren’t always the win-win situation they appear to be. Unscrupulous sellers can damage consumer trust, leading to buyer dissatisfaction and regret. This not only tarnishes the seller’s reputation but […]
Jimmy Thai is the CEO of the Primer Group of Companies. Embarking on his path with a modest buy-and-sell enterprise in 1985, Primer has since evolved into a powerhouse, boasting a portfolio of 150 premium consumer and travel brands spanning diverse sectors like outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Included in their repertoire are notable brands […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
In one of my recent mentoring sessions hosted by the Day 8 Business Academy Foundation last September, the owner of an 11-store laundry chain faced a pricing challenge and asked for my advice. They are considered pioneers in their market and charge P145 for a load of laundry, while newer competitors nearby charge only P100-P120 per load, with prices going […]