As we close another dynamic year, it’s worth pausing to look back at the ideas that truly mattered. This Top 10 Q&A brings together the perspectives of some of today’s most respected marketers and business leaders, individuals who didn’t just build successful enterprises, but shaped industries and influenced how we think about business. Their strategies, experiences, and personal reflections reveal […]
Search Results for: growth strategy
Earlier this year, Mansmith and Fielders, Inc. received the Agora Distinction Award for Nation-Building Marketing Leadership from the Philippine Marketing Association (PMA). The recognition was unexpected and humbling. As the first private company to receive it in PMA’s 70-year history, it reminded us that our work has always been guided by purpose. Purpose in marketing doesn’t only strengthen a business, […]
Dear Fellow Filipino, We are often described as the world’s most resilient people: smiling through hardship, laughing in traffic, finding light in the dark. The world admires that optimism. But perhaps we must now ask: have we learned to survive so well that we’ve forgotten how to transform? What worked for us before may hold us back now. When we […]
Too many entrepreneurs treat networking, marketing, or content as magic fixes. We join clubs, attend meetups, post daily, hustle hard. But no matter how busy you seem, if your business model is flawed, nothing sticks. I’ve learned this after mentoring thousands of entrepreneurs and guiding teams at Mansmith & Fielders. Let me show you why so many fail despite the […]
As Mansmith and Fielders, Inc. marks its 35th year, we find ourselves both humbled by how far we’ve come and energized by what lies ahead. What started as an intimate seminar company has grown into an ecosystem, one built on education, empowerment, and public service. Our mission has remained constant: to help people and organizations grow! We’ve always believed that […]
Most marketing leaders pride themselves on discipline: detailed calendars, tightly defined KPIs, and precisely allocated budgets. These are signs of a well-oiled machine. But what if that very structure is what’s holding your business back? The danger is subtle but real: over-optimized marketing plans are slowly suffocating innovation. Rather than acting as launchpads for growth, many plans become rigid scripts, […]
In business and in life, we often tolerate things that no longer make sense. We experience routines, processes, and small inefficiencies that persist simply because no one has questioned them. These everyday irritations are so familiar, they go unnoticed. They become default thinking. But to customers, they are felt, and remembered. This is what I call common nonsense: things that […]
Imagine your leadership team sailing smoothly through calm waters, until an unexpected iceberg strikes. The forecasts were solid. The numbers were sound. Yet beneath the surface, something far more insidious was at play: distorted risk perception. That iceberg? Cognitive bias: sharp, hidden, and often unseen until it’s too late. Organizations rarely fail because of risks they saw coming. More often, […]
Every year, leadership teams go on offsite session. They treat strategic planning as a routine like Holy Week: leadership retreats, planning decks, team meetings, and then, boom, “new” strategy. But take a closer look, and it’s often last year’s plan repackaged in fresher bubble wrap. They churn out the latest buzzwords “story selling”, “agility,” “ecosystem,” “digital first”, but nothing changes […]
Most companies today are stuck in what’s called a Red Ocean, a marketplace filled with intense competition, where businesses offer similar products and fight over the same customers. Coined by W. Chan Kim and Renée Mauborgne, the term describes the bloodied waters of saturated markets, where everyone’s trying to take a bigger slice of an already shrinking pie. Here, the […]