Most companies today are stuck in what’s called a Red Ocean, a marketplace filled with intense competition, where businesses offer similar products and fight over the same customers. Coined by W. Chan Kim and Renée Mauborgne, the term describes the bloodied waters of saturated markets, where everyone’s trying to take a bigger slice of an already shrinking pie. Here, the […]
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“There is nothing so useless as doing efficiently that which should not be done at all” — Peter Drucker, “The Effective Executive” One of the hardest things for leaders is knowing when to stop. We’re taught to push forward. To persevere. To fight sunk cost by doing more, rather than asking if we should be doing it at all. But as […]
When we launched the Mansmith Young Market Masters Awards (YMMA) in 2006, our goal was simple but purposeful: to identify and celebrate young marketers and entrepreneurs under 35 who create real business results, not through shortcuts or price cuts, and celebrity endorsements, but through strategic thinking, market insight, and values-based leadership. Two decades later, this mission has grown stronger, not […]
Every brand follows a life cycle. It begins with vision, grows through market validation, and is ultimately tested by customer demand and its ability to remain relevant. But what many fail to anticipate is that decline often doesn’t start with failure, it begins when success leads to complacency. To prevent brand decline, we must look beyond surface-level growth and examine the […]
In many middle-class Filipino homes, a framed diploma hangs proudly in the living room. It’s more than decoration, it’s a symbol of sacrifice, of years of silent struggles, anchored on a single belief: that education is the path to a better life. For many Filipino parents, sending a child to a quality school is not just a goal, it’s a life […]
Lester Estrada has been with P&G for 20 years and carries with him an extensive assignment history across Philippines, Japan, China and the rest of South East Asia (Regional roles). Currently, he is based in China as the Oral Care Vice President and Business Unit Leader. In this role, he is in charge of Oral-B and Crest – two well […]
The 2025 Philippine elections underscored a growing truth in politics: branding shapes not just perception but performance. As with consumer markets, voters today are driven not only by recognition but by relevance. They don’t just want to know a candidate’s name, they want to know what that name stands for. Across celebrity bids, political dynasties, religious endorsements, and shifting alliances, […]
Founded in 2019, PayMongo enables businesses to accept various payment methods, from credit and debit cards to e-wallets like GCash and Maya, as well as over-the-counter payments. The platform has gained traction among startups and SMEs for its user-friendly API integration, helping empower the digital economy. PayMongo also made history as the first Filipino fintech startup to secure backing from […]
We live in a time when education is rapidly evolving, and schools are adapting in different ways. One noticeable trend is the shift toward modular learning, where materials are compiled from various sources to create what seems like a more customized approach. On the surface, this looks efficient. But beneath that convenience lies a deeper concern: Are we still respecting […]
Alpha Allanigue is the Chief Relationship Officer of United Neon Group, the market leader in outdoor billboards. With her extensive experience in corporate planning, marketing, content, and strategy, she has played a pivotal role in shaping the company’s approach to the ever-evolving outdoor advertising industry. In this interview, Alpha shares valuable insights on how United Neon stays ahead of the […]