Opportunity-Seeking Opportunity Seeking is the process of spotting, evaluating, and pursuing relevant and sustainable revenue- and profit-generating activities in the marketplace. Thereare two general sources of spotting opportunities. Remember marketing is not just about satisfying customers – that is the role of products or services. Marketing satisfies customers better than competition at a profit, hence, both the voice of customers, […]
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In marketing and business, cultural understanding is key to forging authentic connections and is fundamental in making sense of diverse perspectives and contexts. Surprisingly, Chinese burial practices offer rich insights into the concepts of respect, symbolism, and community engagement—elements that resonate deeply in effective marketing strategies. My father passed away in 2013, and I was put in charge of the […]
Water refill stations are being franchised everywhere. These water stations provide a low-cost alternative to expensive bottled water in the supermarkets. Filipinos have shifted from boiling their drinking water at home to simply buying from these water refill stations. Many provide delivery service even if a “suki” (loyal customer) orders only one five-gallon bottle, which is the standard used in […]
Entrepreneurship is sometimes described as the process of turning ideas into successful businesses. It’s more than just starting a company; it’s about solving problems, creating value, and taking calculated risks. Entrepreneurs take their ideas, test them, and figure out ways to make them work in the real world. However, entrepreneurship is rarely a straight path. Entrepreneurs face numerous challenges and […]
Entrepreneurs must navigate four gates to reach the “House of Prosperity”, which is the desired outcome of entrepreneurs with the promise of financial independence, personal freedom, and the realization of their deepest desires. These gates or hurdles that entrepreneurs need to overcome to attain business success are (1) the preparation gate, (2) the marketing gate, (3) the execution gate, and […]
Imagine diving into the intricate world of business models, where every term from “value proposition” to “value architecture” plays a critical role in shaping how businesses create, deliver and capture value. In this article, we will explore 50 essential business model terms that form the backbone of modern entrepreneurship and management. These terms are not just jargon but foundational ideas […]
My 20th book! I’m thrilled to announce the launch of Entrepreneurship: The Four-Gate Model, a groundbreaking new book co-authored with pioneering marketing anthropologist Chiqui Escareal-Go and young entrepreneur and socio-civic leader Calel Gosingtian, designed to empower entrepreneurs in the evolving post-pandemic landscape. Join us for an engaging evening of insights, networking, and celebration on October 11, 2024, at 6 PM, at the East Wing, Mid-Level […]
CIS Bayad Center, Inc. is one of the most prominent and extensive omnichannel payment platform in the Philippines. It is the pioneer and market leader in the outsourced bills payment collection industry, with the largest biller network. They are more popularly known as Bayad, a subsidiary of the Manila Electric Company (MERALCO) and a member of the MVP Group of […]
Advocacy-based Mansmith and Fielders Inc. has named the 12 winners for the 19th Mansmith Young Market Masters Awards (YMMA) 2024, continuing its tradition of recognizing excellence in the marketing and business fields. As the most sought-after recognition for young marketers and entrepreneurs 35 years old and below, the Mansmith YMMA has become a prestigious platform that celebrates innovation, creativity, and brand leadership. It is […]
Mansmith and Fielders Inc. recently recognized the winners of its first Mansmith Sales Masters Awards. This inaugural event highlighted five outstanding sales professionals whose achievements are truly inspiring. As I reflect on the event, I am struck by the collective impact these individuals have made in their respective industries and the broader business community. A Diverse and Distinguished Group The […]