Water refill stations are being franchised everywhere. These water stations provide a low-cost alternative to expensive bottled water in the supermarkets. Filipinos have shifted from boiling their drinking water at home to simply buying from these water refill stations. Many provide delivery service even if a “suki” (loyal customer) orders only one five-gallon bottle, which is the standard used in […]
Month: October 2024
Kristelle Dizon is the head of Globe Business. Often referred to as KD, she oversees the strategic direction and operational management of Globe’s B2B services, driving growth through customer acquisition, innovation, and operational excellence. In this interview, she provides insights into the B2B landscape and offers our readers a deeper understanding of the industry’s dynamics. Q1: How has the push for […]
Entrepreneurship is sometimes described as the process of turning ideas into successful businesses. It’s more than just starting a company; it’s about solving problems, creating value, and taking calculated risks. Entrepreneurs take their ideas, test them, and figure out ways to make them work in the real world. However, entrepreneurship is rarely a straight path. Entrepreneurs face numerous challenges and […]
Zap began as a loyalty program operating as a merchant coalition model, allowing consumers to redeem rewards across various merchants. However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective. Originally targeting end users, Zap faced resistance from merchants who felt the coalition undermined brand loyalty, as consumers redeemed points elsewhere. Responding to merchant […]