Q&A with Roberto Claudio, Chairman of Toby’s Group of Companies on Sports Retailing

Q&A with Roberto Claudio, Chairman of Toby’s Group of Companies on Sports Retailing

Entrepreneurship, Marketing Plan in the Philippine Setting, Retailing
Q1: Toby's is the leader in sports retailing.  What makes Toby's successful all throughout these years? We see to it that we are always ahead of our time, looking for new ideas, retail concepts, and new application technologies that would make us more efficient and productive. We also do our research by seeking out the best sports brands and products that would give our customers what they need for sports and recreation. As CEO, I also insist on a growth plan. I believe in dreaming big. In the beginning, I fought for opening one store a year. We did that on our first 10 years, then after that, we opened two stores each year for the next 10 years. Currently, we are at the rate of opening three stores a…
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