Q&A with Jay Aldeguer, President of Islands Souvenirs Group on Branding

Q&A with Jay Aldeguer, President of Islands Souvenirs Group on Branding

Brand Marketing, Entrepreneurship, Marketing Plan in the Philippine Setting
Q1: You have expanded from a shirt brand to a tourism brand.  Please tell us what was the insight that led to this transformation? I first got the idea to go into the business of selling souvenir shirts from my travels – shirts were and continue to be the preferred souvenir as they're light and practical. But many of the souvenirs being sold even in top destinations at that time like Baguio and Boracay were substandard and impractical. I then saw the opportunity to introduce something new, something fresh and the aim was to professionalize the business since this sector was predominantly a cottage type industry. So in 1992, Islands Souvenirs opened its first outlet and since then has opened almost a hundred stores all over focusing on the top…
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