Q1: You and your husband inherited six Hortaleza Vaciador stores from your in-laws and renamed it HBC. It now has over 200 retail stores. What was the trigger that made you change the company name? A: Since we inherited the stores and my husband’s other siblings also got their own numbers, there is a need to differentiate it in two […]
HBC
Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product development BCG Matrix (Revenue/Value/ Volume), Gross Margin, Market Share to assess performance of existing products For Marketing Plans Industry Analysis (Key Success Factors, Competitive Landscape, Emerging Trends) Brand DNA SWOT […]