Joy Santos is currently the Head of Strategy for Leo Burnett Manila. She joined the agency in 2005 and transformed the Planning department into a key revenue stream by leading brand and communication initiatives for clients like McDonald’s and The Coca-Cola Company. Her strong strategic leadership propelled the agency to win major pieces of new business – Cebu Pacific, Fortune […]
Advertising
Q1: Before your retirement, you were associated with having mastery of the ‘masa’ market with strong gut feel but based on consumer pulse. Jollibee, Lucky Me! are just some local brands you handled that grew so big. What traits do you think you have that made you a specialist for the ‘masa’? I am masa. I lived masa. It’s my […]