Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Entrepreneurship, interviews, Q&A, Retailing
Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children's wear and maternity wear business? We always loved kids, so it came very naturally for us to do something that involved kids. At that time, there was an absence of fashionable children's and maternity clothing. We wanted to change the way people perceived these two underserved categories. Q2: What's unique or special about Gingersnaps products/ designs that customers have continued to patronize your brand all these years? What makes our product special is that it has it's own DNA. We've heard so many customers tell us that they can spot a Gingersnaps item without looking at the label… Although we change our look every season, there is something that makes it…
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Q&A with Retail Marketing Expert Frances Yu on Retail Branding and Loyalty Marketing

Q&A with Retail Marketing Expert Frances Yu on Retail Branding and Loyalty Marketing

interviews, Q&A, Retailing
Q1: As a retail expert, who are the top 3 retailers you admire most and why? Locally, Rustan's, SM, and Bench.  These homegrown brands all had humble beginnings and through the years have grown tremendously through constant evolution while remaining true to their brand essence, DNA, and heritage. Rustan's represents quality, service, and world-class products and experiences.  It has defined luxury retailing in the Philippines by bringing the best of the world to the Filipino consumer.  It set the standards for excellent customer service that remains unmatched to this day.  It continues to diversify into different businesses, all the while remaining true to its brand essence. SM truly has it all--malls, department stores, supermarkets, specialty stores, and a whole lot more.  It offers unparalleled affordability, breadth and depth of merchandise,…
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Q&A with Roberto Claudio, Chairman of Toby’s Group of Companies on Sports Retailing

Q&A with Roberto Claudio, Chairman of Toby’s Group of Companies on Sports Retailing

Entrepreneurship, Marketing Plan in the Philippine Setting, Retailing
Q1: Toby's is the leader in sports retailing.  What makes Toby's successful all throughout these years? We see to it that we are always ahead of our time, looking for new ideas, retail concepts, and new application technologies that would make us more efficient and productive. We also do our research by seeking out the best sports brands and products that would give our customers what they need for sports and recreation. As CEO, I also insist on a growth plan. I believe in dreaming big. In the beginning, I fought for opening one store a year. We did that on our first 10 years, then after that, we opened two stores each year for the next 10 years. Currently, we are at the rate of opening three stores a…
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Q&A with Richmond Lim, President of Time Depot on the Watch Industry

Q&A with Richmond Lim, President of Time Depot on the Watch Industry

Business Strategy, Marketing Plan in the Philippine Setting, Retailing
Q1: Your family was already in the watch business, distributing Casio, before you founded Time Depot in 2001. What was the insight behind the creation of a retail unit selling watches? Time Depot was an answer to multiple opportunities that presented themselves during that time.  Brands were proliferating and consumers valued new applications presented in different wrist wearable technology – MP3 players, trekking watches, running watches, GPS functions in wristwatches, dive computers and training/ coach function watches. Q2: In what area is Time Depot differentiated from competition? In what area do you wish to be known for and why? Watches beyond time. More than just telling time, consumers valued the functions and their applications. The existing retailers did not see the possible change as a trend that would last and…
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Q&A with Noel Manucom, President of HBC, Inc on Business Strategy

Q&A with Noel Manucom, President of HBC, Inc on Business Strategy

Marketing Plan in the Philippine Setting, Retailing
Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product development BCG Matrix (Revenue/Value/ Volume), Gross Margin, Market Share to assess performance of existing products For Marketing Plans Industry Analysis (Key Success Factors, Competitive Landscape, Emerging Trends) Brand DNA SWOT Analysis Blue Ocean Matrix We also use a modified BCG matrix to evaluate store performance. Q2: HBC was heavy in convenience store products but has gradually reduced this to focus on beauty products using your own store brands. What made you decide to take on this direction? The marketing group got excited with increasing demand for HBC’s house brands vis-à-vis nationally distributed products. Further analysis boosted the confidence of the…
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