It’s tempting in business to chase the next campaign, launch a discount, or offer a flash promotion. But often, these are solving symptoms, not solutions, like painting over a crack while ignoring the foundation. In a low-trust economy like the Philippines, this approach is risky. Customers are skeptical. Partners are cautious. And trust, once broken, can take years to rebuild. […]
Year: 2026
Learning never stops. The author during a learning session, reinforcing his belief in lifelong learning. In marketing, what we know expires faster than we expect. Consumer behavior evolves, technology reshapes habits, and what once felt like hard-earned wisdom quietly loses relevance. That is why the most important skill in business today is not mastery, but the willingness and discipline to keep […]
In 2025, the most-read articles on josiahgo.com reveal a wide range of reader interests. The topics span timely issues such as the election campaign, alongside perennial marketing concerns, particularly consumer behavior. Notably, nearly 25% of these top articles touch on the theme of trust, an indicator of how central trust has become as we move deeper into what can be […]