There was a viral video of the Breeze detergent experiment showing mothers’ reactions upon seeing their children all dirty and muddy after school. As expected, most of the moms were shocked, surprised, maybe even annoyed as they asked questions that seemed to assume the worst about their children’s behavior: “What did you do (this time)? / Where did you play […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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