Books

• New Category Strategy by Edgar Sia II, Chairman of Double Dragon Properties
• Growing Through Innovation by Jane Jimenez – Basas, President and CEO of Cignal TV

2. Self-Leadership

• Play to Win by Albet Buddahim, Chief Marketing Officer of L’oreal Philippines
• Using Big Data in Predicting Sales Talent by Kathleen Yu, President of Rumarocket

3. Understanding the Market

• Understanding Women Achievers by Aurora M. Suarez, Life and Career Coach
• Insighting by Miko Biscocho, Regional Brand Manager of Procter and Gamble Singapore

4. Opportunity-Seeking

• Sports Retail Trends by Toby Claudio, President of Toby’s Sports
• Creating a Filipino Cosmetics Brand by Jacqe Yuengtian – Gutierrez, CEO of Happy Skin Cosmetics

5. Entrepreneurial Marketing

• Opportunity-Seeking in Underserved Market by Dar Ty – Nilo, President of Viviamo
• Tapping the Underserved Market by Dr. Nol Montalbo, Founder of Mont Albo Massage Hut

6. Market-Driving Strategy

• Franchising a New Category by Richard Sanz, CEO of Food Asia
• Behavior Modification by Chris Manguera, Chief Marketing Officer of Mynt

7. Marketing Planning

• Marketing Planning by Ann Esteves, Marketing Director of Unilever Philippines
• Understanding Customers Intimately by Jonn Terence Dy, Country Marketing Manager of Procter and Gamble Philippines

8. Marketing Management

• Managing Brand Portfolios by Dorothy Dee – Ching, Vice President of Unilever Philippines

WE Entrepreneur : Understanding the five tasks and five treasures of every entreprenuer

Finally, a book that provides a framework that will help entrepreneurs create a successful balance between work and personal lives. “The WE Entrepreneur” will help you attain the five tasks and the five treasures in every entrepreneur’s journey. Written by JOSIAH GO and CHIQUI ESCAREAL-GO. Get your own copy at National Book Store for P150 only.Finally, a book that provides a framework that will help entrepreneurs create a successful balance between work and personal lives.About the authors Josiah and Chiqui Go co-founded the various advocacies of Mansmith & Fielders, Inc. such as the annual Young Market Masters Awards (YMMA), the annual Market Masters Charity Conference, the annual MarkProf Marketing Bootcamp for students (with another partner), the AME-Mansmith Php 5.0 million scholarship grants for marketing professors, and the Mansmith Blue Freedom Fund, the first small venture capital fund for your entrepreneurs dedicated to blue ocean strategy and market-driving innovation ideas.

RISING: STORIES OF RESILIENCE AND HOPE

Featuring 30 Marketers and Entrepreneurs Interviews by Josiah Go and Chiqui Escareal-Go

During the early part of the lockdown due to the pandemic, Mansmith decided not just to come up with its trademark marketing and sales content online but also an online series of inspiring stories from marketers, entrepreneurs and business leaders. These personalities had trials-to-triumphs journeys in the past, that serve as reminders to Filipinos that adversities can and have been overcome even during the worst of times.

Realizing that these stories needed to be documented and shared so more people can benefit from these tales of resilience and hope, and more importantly learn from how successful comebacks in times of crisis have been done, a book entitled “Rising” was put together in a format suited for all generations.

The Mansmith Mentors’ List: The 8 P’s of Marketing by the Mansmith Industry Experts

Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical environment, people and process.

This book is a collection of articles written by the Mansmith team of consultants, all subject matter and industry experts whose combined experiences in the marketing field are arguably unequalled. This level of experience is priceless, as readers know that “experience is the best teacher.” And out of these experiences, are learnings that passionate teachers, now mentors, selflessly share.

Rainmakers: Marketing and Strategy Lessons from 25 Top CEOs

Featuring 25 Top CEOs | Fe Perez-Agudo, Hyundai Philippines President | Edwin Bautista, Union Bank President | William Belo, Wilcon Depot Chairman | Tennyson Chen, Bounty Fresh CEO | Lisa Gokongwei-Cheng, Summit Media President | Joey Concepcion, RFM President | Lance Gokongwei, Cebu Pacific Air President | Rosalinda Hortaleza, HBC Chair | Henry Lim Bon Liong, Sterling Group Chairman | William Lim, Mega Sardines CEO | Wilson Lim, Abenson Chairman | Benjamin Liuson, TGP Founder | Riza Mantaring, Sun Life Canada Philippines CEO | Ronald Mascarinas, Bounty Agro President | Tony Macupa, East West Bank President | Victor Paterno, 7-Eleven Philippines President | Robina Gokongwei-Pe, Robinson’s Retail Holdings President | Melisa Quijano, Nu Skin President for Asia-Pacific | Mary Ann Sayoc, East West Seed President | Edgar Sia II, Double Dragon Properties Chairman | Tina Tan, Suy Sing President | Manny Tuason, Bayad Center President | Simplicio Umali, Gardenia President | Richard Yee, Goldilocks Bakeshop President | Glenn Yu, Seaoil CEO.

Available on the following stores:

• Leading National Bookstores
• Lazada
• Shopee