Marketing Lessons from 4 Award-winning Entrepreneurs by Josiah Go

Marketing Lessons from 4 Award-winning Entrepreneurs  by Josiah Go

Marketing Lessons from 4 Award-winning Entrepreneurs by Josiah Go

Articles
I have always believed in the potentials of Filipino entrepreneurs in achieving greater things. Going back in 2010, I co-founded the social enterprise Day 8 Business Academy, with the purpose of helping Small and Medium Enterprises by providing them training and guidance as they build and grow their businesses. Last October 2018, Day 8 held an Entrepreneurship Conference with four award-winning entrepreneurs as speakers. I served as the conference moderator. I am sharing to you the lessons from four entrepreneurs who have successfully established their names in their respective industries. Euclid Cezar is a first-generation entrepreneur who founded the Famous Belgian Waffles. Today, Famous Belgian Waffles is one of the fastest growing food-cart franchise in the Philippines, with more than 500 outlets here and abroad in 6 years. It was…
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Q&A with Sta. Elena Construction Founder Alice Eduardo on Service Strategy

Q&A with Sta. Elena Construction Founder Alice Eduardo on Service Strategy

interviews, Q&A
Sta. Elena Construction and Development Corporation is an AAA-rated and Large B general contractor specializing in foundation engineering, power plants, ports and harbors, and roads and bridges. CEO Alice Eduardo, who was recently honored in Forbes Asia ‘Heroes of Philanthropy’ 2018, shares with us her insights on service and strategy. Q1. What has been your competitive advantage against the big foreign firms? A: Filipino talent and ingenuity is superlative, given the right environment to let us shine and realize our full potential. Santa Elena can deliver the same world-class performance and price more competitively because of our cost structure. We are a lean and mean operation with my personal touch. Those, apart from our fleet of the latest, leading edge equipment fully-owned and not leased, are Santa Elena’s clear edge.…
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Q&A with Max’s Group General Manager Iceal Penalosa on Food Delivery

Q&A with Max’s Group General Manager Iceal Penalosa on Food Delivery

interviews, Q&A
Iceal Penalosa is the general manager for contact center and food delivery of Max’s Group Inc., the leading full-service restaurant company in the Philippines, composed of Max’s, Yellow Cab, Pancake House, Krispy Kreme, Terikayi Boy, Dencio’s, among other restaurants. He won the Mansmith Young Market Masters Awards (YMMA) in 2017. Iceal shares the background, challenges and trends in food delivery. Q1: How big is the food delivery market in the Philippines? When do you think or expect delivery to exceed actual restaurant visit? A1: While exact numbers are hard to come by, it is very evident that the food delivery business is likely the main source of sales growth for retail food establishments. Based on an online research study by Statista, the online food delivery market in our country is…
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Beware of Binary-Type Pyramiding by Josiah Go

Beware of Binary-Type Pyramiding by Josiah Go

Articles
With inflation in the Philippines running over 6%, many people would be looking for extra income to augment the rise in consumer prices and maintain or improve their lifestyles. Considering some 88% of Filipinos are classified in the income range of DE (lower income), most will resort to selling products using credit lines extended to them or low capital businesses, such as multilevel marketing (MLM), a legitimate and innovative type of direct selling where one is compensated not just for personal sales but also from the sales of direct recruits as well as indirect recruits (those recruited by direct recruits) after meeting the qualifying sales volume of their company. One “pseudo-type” MLM uses the binary scheme, claiming to be MLM but may be illegal in reality. What is Binary? Binary…
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Q&A with Aquabest President Carson Tan on Water Refill Station

Q&A with Aquabest President Carson Tan on Water Refill Station

interviews, Q&A
Carson Tan is President of GQwest Inc., marketer of over 400 water refilling stations under the brand names AquaBest, AquaQuest, and Living Stream. A former president of the Water Quality Association (Philippines), he shares with us the challenges of the water refilling industry composed of an estimated 20,000 establishments. Q1: You were in the packaging business before starting Aquabest,. What made you enter the water refilling station industry? A1: Entering the water refilling station (WRS) industry was initially a foreign venture until a friend and a business partner, the late Dr. Albert Ching, proposed the business plan to me. Even during the late 80’s, I was already a user and a believer of the renowned US made household Reverse Osmosis (R.O.) purifier system. It was so prevalent in the US…
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Q&A with Pryce Gases Chairman Salvador Escaño on Turnaround Strategy

Q&A with Pryce Gases Chairman Salvador Escaño on Turnaround Strategy

interviews, Q&A
Salvador Escaño is Chairman and CEO of Pryce Gases Inc., the leading LPG supplier in Visayas and Mindanao. Pryce Gases, owned by Pryce Corporation, a publicly-listed company, attained P9.2 billion in sales from 210,000 metric tons and P1.25 billion in net profit in 2017, up 11% and 29% respectively. For 2018, it is projecting to do P12 billion revenues and P1.5 billion net profit. ‘Joyjoy’ as he is fondly called, shares about his adaptability and grit during challenging times and how he kept winning despite his company’s corporate rehabilitation in 2004-2015 . Q1. You were a very small player in LPG but now has nearly 30% of the VISMIN market. What strategy worked for you as a latecomer/challenger? A1: First, we made sure that we had the proper infrastructure and…
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Q&A with Bayan Automotive CEO George Chua on Business Strategy

Q&A with Bayan Automotive CEO George Chua on Business Strategy

interviews, Q&A
George Chua is President and CEO of Bayan Automotive Industries Corporation, among other companies. He is currently the President of the Federation of Philippine Industries (FPI) and 2016 President of the Financial Executives Institute of the Philippines (Finex). He shares with us the role of finance in marketing and strategy. Q1: How has business strategy changed in the last few decades? A1: The major changes in business strategy really occurred within the last decade where we can see a near borderless flow of goods within certain regional economies such as the EU and ASEAN. In addition, the promotion and sale of products and services have shifted from the traditional brick and mortar to internet based apps such as eBay, OLX, Lazada, Alibaba, Amazon, Facebook and many others. What this means…
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Q&A with P&G Marketing Manager Jonn Dy on Knowing Your Target Market Intimately

Q&A with P&G Marketing Manager Jonn Dy on Knowing Your Target Market Intimately

interviews, Q&A
Jonn Terence Dy is the country marketing manager for laundry of Procter and Gamble Philippines. He won the 2017 Mansmith Young Market Masters Awards (YMMA). He shares his insights about knowing your customers intimately. Q1 : You like to talk about ‘Walk in her shoes, buy her shoes’, what exactly does it mean? A1: A fundamental step in being a great marketer is to be able to comprehensively understand the consumer. An aged, but still relevant concept that P&G taught the world back in the early 2000s is that Consumer is Boss. A lot, if not all marketers understand this concept and regularly do a lot of consumer work immersion for their own respective brands. This is what I call walking in her shoes; an in-depth detailing of what your…
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Q&A with Fly Ace President Lucio Cochanco, Jr. on Growth Strategy

Q&A with Fly Ace President Lucio Cochanco, Jr. on Growth Strategy

interviews, Q&A
Lucio Cochanco, Jr. is the President of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta & pesto sauces, canned tomatoes, anchovy, bottles sardines & canned tuna) , Good Life oriental products (sotanghon, egg noodle, bihon, bread crumbs, sesame oil, oyster sauce) and other food products, many of which are leaders in their respective categories. He shares his insights on how they transitioned from a humble trading company in Divisoria to a major player in the canned vegetable and cooking oil industry. Q1: You were a PX trading company in Divisoria. What made you shift to launch your own brands in 1997? A1: Our parents Lucio S. Cochanco Sr and Ederlina Cochanco started our business The Jolly General Merchandise…
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The ‘Modern Elder’ in the Digital Age

The ‘Modern Elder’ in the Digital Age

Articles
I discovered the term ‘Modern Elder’ from bestselling author and hotelier Chip Conley, who spoke at the World Business Forum Sydney last May 31, 2018. Chip described a ‘Modern Elder’ as a person who can be both a mentor and intern at the same time, someone who is both a teacher and a student, one who can impart guidance and wisdom while being a continuous learner. I realized that I have been doing those things already - I am in constant pursuit of knowledge, and enjoy being able to share that knowledge through teaching, consulting, mentoring and writing. Remember the movie ‘The Intern’ starring Robert de Niro? He is the movie version of the ‘Modern Elder’, as a 70-year old retired businessman working as a senior intern of an online…
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