Q&A with Banyan (Boston) Partner Dr. Joshua Baron on Coaching Family Businesses

Q&A with Banyan (Boston) Partner Dr. Joshua Baron on Coaching Family Businesses

Q&A with Banyan (Boston) Partner Dr. Joshua Baron on Coaching Family Businesses

Entrepreneurship, interviews, Q&A
Q1: Your company deals mostly with generational transitions.  What are some issues confronting family businesses that are usually overlooked by families? To their credit, most of the family business leaders we meet think a lot about succession. The vast majority are very interested in having what they have built continue into the next generation. More than anything else, the senior generation tends to focus on who is going to replace them in their current role. And there is no question that it is essential to find the right person to lead the business in the next generation. At the same time, that focus on identifying “the one” sometimes gets in the way of addressing other essential issues. For example, one of the most important decisions that each generation makes is…
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Q&A with Mondelez Southeast Asia Group Marketing Director Pamela Takai on Being a Young Market Master Awardee (YMMA)

Q&A with Mondelez Southeast Asia Group Marketing Director Pamela Takai on Being a Young Market Master Awardee (YMMA)

interviews, Marketing Strategy, Q&A
Q1: Prior to Mondelez, you were with Unilever, first as country brand manager, then regional brand manager, then global brand manager. Can you tell us what were the most challenging parts of each of these brand positions and why? A: At the heart of these roles is the privilege to make a brand more valuable to the business and the consumers after your term.  There comes the usual challenge of competitive pressure, stagnant/declining sales, weakening equity and so on. But a significant part of the challenge would be beyond marketing, but also on personal leadership.  During my first role as brand manager, I was very young then and handling a mega billion peso brand that faced immense competitive onslaught and business pressures. The most difficult, and yet eventually rewarding, was…
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Q&A with Manila Times President Dante ‘Klink’ Ang II on Finding Brand Relevance

Q&A with Manila Times President Dante ‘Klink’ Ang II on Finding Brand Relevance

interviews, Niche Marketing, Q&A
Q1: Manila Times was the leading newspaper from 1945 to 1972 before it was shut down during Martial Law. Manila Times scheduled its relaunch after President Cory Aquino was installed as President after the Edsa Revolution in 1986. By the year 2000, your family was already its 4th owner and the newspaper industry has been taken over by newer players like Inquirer and Star. What is it about news publishing that is attractive to investors or certain stakeholders? First, let me address the trivia. Our family is the 4th owner of The Manila Times after People Power in 1986. There have been many owners of The Times since it was founded by Thomas Gowan in 1898. Even Manuel Quezon had owned The Times -- before he became president apparently. But…
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Q&A with Furniture Designer Kenneth Cobonpue on Preparation & Inspiration

Q&A with Furniture Designer Kenneth Cobonpue on Preparation & Inspiration

Entrepreneurship, interviews, Q&A
Q1: Your mother was such a big influence on you as a child. She was a furniture designer with laborers at the back of your house. She made you construct your own toys. How did you feel then as a child growing up in such an environment? Everything I do today is an extension of my creative childhood. I took up design because I wanted to be a kid forever. As a child, my mother put pen and paper in my hand whenever she could, and encouraged me to build my own toys. I spent my free time watching all the craftsmen work behind our house. It was a happy and exciting time for me. Q2: As a young man, you mother brought you to different trade shows around the…
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Q&A with Immigration Commissioner Fred Mison on Making A Difference as a Servant Leader

Q&A with Immigration Commissioner Fred Mison on Making A Difference as a Servant Leader

Advocacy Marketing, interviews, Q&A, Service Marketing
Q1: You graduated from West Point and is a co-alumni of former Philippine president Fidel Ramos.  What pieces of advice, experiences or lessons has he shared with you and other fellow West Pointers about government service? FVR Knows How To Manage People, Whether His Peer Or Subordinate. He Is A Great Motivator Who Understands How To Balance Interests. What I Learned From Him By Just Talking And Seeing Him In Action Is A Leadership Style That Commands Respect While Maintaining A Sense Of Humor. Yes, We Need A Sense Of Humor In Public Service. Q2: What traits do you have that you think you owe to your West Point training? Discipline. West Point Taught Me How To Obey, Comply, Tow The Line And, At The Same Time, How To Make…
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Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win

Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win

Competitive Marketing, interviews, Q&A
Q1. In your marketing career, what are your top 3 most memorable marketing campaigns which you have initiated? Can you elaborate? A) The Alaska Value Line - During the series of price increases in the mid-2000, our Alaska Evap/SCM line was under siege. It was losing market shares, declining in volume offtake and household penetration. This was our heritage brand! Moreover, researchers were declaring the Evaporated and Sweetened Condensed markers as sunset markets that would soon disappear. In short, the brand has lost its original relevance among consumers. The category had reached its pricing threshhold and no amount of advertising and promotions could turn around the declines in the category. Hence, I thought of launching a counterpart "Alaska Evaporada" and "Alaska Condensada", with the concept of using milk as a…
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Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Entrepreneurship, interviews, Q&A, Retailing
Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children's wear and maternity wear business? We always loved kids, so it came very naturally for us to do something that involved kids. At that time, there was an absence of fashionable children's and maternity clothing. We wanted to change the way people perceived these two underserved categories. Q2: What's unique or special about Gingersnaps products/ designs that customers have continued to patronize your brand all these years? What makes our product special is that it has it's own DNA. We've heard so many customers tell us that they can spot a Gingersnaps item without looking at the label… Although we change our look every season, there is something that makes it…
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4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go

4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go

Articles
There is a saying that “If you give a man a hammer, he will see everything as nails”. Similarly, when a person learns about the marketing mix (product, price, place and promotions) as a way to attain marketplace advantage, he may apply it without questioning the bigger picture for validity. My journey in analyzing marketing as a lifelong student continues to allow me to discover new truths and discard old truths that are inadequate in order for me not to fall into the trap of seeing everything with a myopic view. Below are two truths being practiced by over 99% of marketers but which present problems seldom challenged even in the boardroom. Old truth 1: To win in the marketplace, your marketing mix must be superior to that of your competition. In the convenience store industry, players have…
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Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Competitive Marketing, interviews, Market Driving Strategy, Q&A
Q1: You have been importing medicines for decades. What made you decide to open a retail network via franchising all of a sudden? What was the inspiration? A1:   In early 2000, physicians from PGH would recommend their patients to our office in Quezon Avenue, but since we are in the business of wholesale, unfortunately, we cannot sell retail to these patients. Hence we opened our very first drugstore - our very first  outlet right at the ground floor of our offices, selling only pure generic medicines. This was in 2001.  In 2006, our regular customers from as far as Bulacan, Laguna, Cavite and other areas gave feedback that traveling many hours just to buy medicines in Quezon Avenue required much time and effort and requested/ suggested "Why don't you open…
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