Q&A with North Ridge Foods Marketing Manager Drew Alianan on Export Marketing

Q&A with North Ridge Foods Marketing Manager Drew Alianan on Export Marketing

Q&A with North Ridge Foods Marketing Manager Drew Alianan on Export Marketing

Export, interviews, Q&A
North Ridge Foods exports, distributes, and promotes Filipino fast-moving consumer goods (FMCG) in North America. Exclusively distributing for companies and brands that include San Miguel Purefoods, Nagaraya, Barrio Fiesta, Unilever, Lemon Square, NutriAsia, Boy Bawang, Saranggani Bay, WOW Mani, SABA Seafood, and Goldilocks, among many others, the company creates an international presence for Filipino brands while giving Filipino and Asian communities abroad a taste of home. With warehouses in California and New Jersey and a wide distribution network across The United States of America and Canada, North Ridge supplies many of North America’s top Filipino and Ethnic Asian supermarkets. In the Philippines, it has been recognized by CITEM as one of the country’s top consolidators and exporters of FMCG products. North Ridge Foods Marketing Manager Drew Alianan, a second-generation entrepreneur,…
Read More
Q&A with HairMNL CEO Julie Ortuoste on Online Selling

Q&A with HairMNL CEO Julie Ortuoste on Online Selling

Digital, Entrepreneurship, interviews, Q&A
Julie Ortuoste co-founded HairMNL with husband Jonathan Joson. HairMNL is a local e-commerce site carrying professional hair care brands. They opened a salon in 2016 and went into online selling two months after. She shares the fundamentals of selling online and how she was able to adapt the concepts of trade marketing from her previous work. Q1: How did you get into e-commerce? A1: We originally did not plan to get into e-commerce. Back in 2016, we bought a salon franchise. A few months into running the salon franchise, we realized it was not making enough to sustain itself. We then decided to go into online selling by chance, after a lady from Zambales messaged us on our Facebook page, asking to buy Argan Oil from our salon in Mandaluyong.…
Read More
11th Market Masters Conference: The Conference I Have Been Waiting For The Last 30 Years!

11th Market Masters Conference: The Conference I Have Been Waiting For The Last 30 Years!

Articles
I am extremely proud to announce the 30th anniversary offering of Mansmith and Fielders Inc.— the 11th Market Masters Conference — featuring a dream team of high-powered CEOs in 5 high-impact topics. It is definitely THE Marketing Conference to attend in 2020. Check out the conference agenda below. Session 1: Behind The Scene: The Strategist Behind the Strategy Top executives guide strategy formulation and execution, but is getting more difficult in a fast-changing world where agility rather than rigidity would be required. In this session, our panelists will answer questions like: How do the personal, educational and career backgrounds of the strategists influence them in strategy formulation? How does a strategist see things differently and think differently? How do they know if their strategies will perform better than competitors? What…
Read More
Brand Lessons from Award-Wining Marketing Rockstars

Brand Lessons from Award-Wining Marketing Rockstars

Articles
Six awardees of Mansmith Young Market Masters Awards (YMMA) recently assembled for the 1st Mansmith Brand Summit. I chaired the conference and opened it with a fearless forecast – that marketers will hear more and more of the word TRUST, while the marketing rockstars shared real-life cases about the importance of branding. TRUST is the latest currency in the ways of doing business today. And brand is all about trust. Trust is made stronger with relationship. Relationship cannot survive without credibility. Credibility creates economic edge as it increases speed of consumers’ choice. Credibility is beyond image. It is about delivering what you promised. A credible brand becomes a simplifier of choice. A brand, therefore, is all about consumers – listening, understanding, engaging, satisfying and building trust with consumers and their…
Read More
Q&A with UnionBank AVP Ron Batisan on Digital Banking

Q&A with UnionBank AVP Ron Batisan on Digital Banking

interviews, Q&A
Ron Batisan is the Assistant Vice President of UnionBank who led UnionBank’s launch of The Ark project, the Philippines’ first fully digital bank branch located at the Insular Life Building in Makati with a total of 50 Ark branches planned by end of 2019. The Ark by UnionBank was declared the winner of Best Branch Customer Experience in Asia-Pacific at the Customer Experience in Financial Services (CXFS) Awards held in Singapore last July 5, 2018, beating DBS of Singapore and UOB of Thailand. It also won, among others, the Best Digital Branch Project from The Asset Triple A Digital Awards 2018 held in Hong Kong. The Ark by UnionBank was also hailed as one of the Top 14 Stunning Branch Designs from Banks Around The World by The Financial Brand…
Read More
Survey: My 19th Book for 2020

Survey: My 19th Book for 2020

Articles
Thanks for your continued support! I successfully launched my 18th book “The Mavericks: How 35 Award-Winning Marketing Rockstars Think, Strategize and Execute” last May and is now a National Book Store bestseller. I am not planning to launch another book until 2020 but I have been seriously weighing options which of the five themes should I prioritize for my 19th book. If you are a regular marketing book buyer, can you help me by ranking your preference, with 1 as your most preferred and 5, the least?
Read More
Q&A with Primer Group AVP Tiffany Batungbacal on New Product Category

Q&A with Primer Group AVP Tiffany Batungbacal on New Product Category

interviews, Q&A
Tiffany Batungbacal is the Assistant Vice President of Primer Group, a conglomerate with presence in 13 countries. She manages the multi-concept stores R.O.X. and Grind, as well as mono brands under the adventure portfolio of the Primer Group of Companies in the Philippines that includes The North Face, Columbia, Salomon, Quiksilver, Roxy, and DC, among others. A Mansmith Young Market Masters Awards (YMMA) winner of 2015, she shares about introducing a new product category in this interview. Q1: Travel adventure market was practically a new category in 2013 in the Philippines. How did this concept come about? A1: Around 2010, Columbia Sportswear (PH), was in a difficult position. We were trending to end the fiscal year at 70% achievement. Our inventory coverage was high and there were a lot of…
Read More
DTI & Markprof Offers 21 Free Marketing Videos for Entrepreneurs

DTI & Markprof Offers 21 Free Marketing Videos for Entrepreneurs

Articles
DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair.   Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The foundation organizes the annual Markprof Marketing Leadership Bootcamp for outstanding graduating student leaders in the university level.   I am happy to share with you the journey of this humble collaboration. Markprof 2016 President RG Gabunada sealing the agreement in principle with DTI Secretary Ramon Lopez at the Edsa Shangri-La, Manila.   A year later, the 21 videos were launched during the National Trade Fair in SM Megamall where the…
Read More
15 Decision-Making Tips from Nobel Prize Winner Daniel Kahneman

15 Decision-Making Tips from Nobel Prize Winner Daniel Kahneman

Articles
Daniel Kahneman is an expert in human judgment and decision making. He won the 2002 Nobel Prize for challenging the assumption of human rationality prevailing in modern economic theory. I had the privilege of attending the World Business Forum by the World of Business Ideas (WOBI) in New York last November 14, 2018 and would like to share 15 lessons that I have learned from Daniel in improving our decision choices as marketers and entrepreneurs, especially this marketing planning season. On Intuition 1. Confidence is a very poor cue to accuracy. 2. Intuition comes with much confidence. 3. Trust intuition only in well-understood and very specific situations where one has practiced regularly with feedback if previous intuitions have been right or wrong. 4. Delay intuition, as intuition becomes more accurate…
Read More
Q&A with PNB CEO Wick Veloso on Turnaround Strategy

Q&A with PNB CEO Wick Veloso on Turnaround Strategy

interviews, Q&A, Turn Around Marketing
Jose Arnulfo “Wick” Veloso joined the Philippine National Bank (PNB) as President and CEO in November 16, 2018 after heading HSBC for 23 years, serving his last post there as its first-ever Filipino CEO for the Philippines since December 2012. Stock price of PNB has reversed its struggling trends the last 6 years and has gained over US$500 million within 6 months from his appointment as CEO. In this interview, he shares his turnaround strategy for PNB. Q1: What motivated you to join PNB – considering the move entailed a major switch from an international bank to a century-old bank? A1: I have come to a point in my banking career where I want to play a more active role and help in nation building, in the crafting of bank…
Read More

Send this to a friend