Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Franchising, interviews, Q&A
Yvette Pardo-Orbeta is the Chair of Wendy's in the Philippines. She is a Certified Franchise Executive and was President of the Philippine Franchising Association (PFA) in 2009-2013. She shares with us FAQs and issues that are often taken for granted by neophyte franchisers.   Q1: What are the top 5 issues often taken for granted by neophyte franchisers?   A1: Some people think, "I have a successful brand therefore I should franchise", but the most important aspect of franchising is the ability to seamlessly "replicate successfully a thriving business".   One must not risk other people's money, time and people to experiment on replicating their business. One successful outlet does not necessarily make it a good prospect for franchising. PFA is selective when it comes to admitting new members. An…
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Q&A with Resorts World Manila President and CEO Kingson Sian on Marketing Shows

Q&A with Resorts World Manila President and CEO Kingson Sian on Marketing Shows

interviews, Q&A
Mr. Kingson Sian is the President and CEO of Travellers International Hotel Group, Inc. (TIHGI), the owner and operator of the first integrated gaming, entertainment, leisure and hospitality resort destination in the Philippines, Resorts World Manila (RWM); TIHGI is a joint venture between Alliance Global Group, Inc. and Genting Hong Kong Limited. He graduated from the University of the Philippines with a Bachelor of Science degree in Business Economics and has an MBA in Finance and Business Policy from the University of Chicago.   RWM's Newport Performing Arts Theater produced and housed the local musical stage play "Ang Huling El Bimbo", expected to have 200 runs, which is more than "The Sound of Music" with 132 shows. At 1,500 theater seats, that is a total of 300,000 theatre-goers at full capacity,…
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Q&A with Mundipharma PH Country Manager Ian Santos on Internal Marketing

Q&A with Mundipharma PH Country Manager Ian Santos on Internal Marketing

interviews, Q&A
Ian Santos is the Country Manager of Mundipharma Philippines' consumer healthcare and ethical businesses. Mundipharma is a privately owned global network of independent associated companies, with presence in over 120 countries across six continents. They are leaders in pain management and wound care, as well as significant players in respiratory and eye care. Mundipharma is the maker of the popular global mega brand Betadine. Ian used to be the National Sales Manager of Colgate-Palmolive (Philippines & Russia), Sales Operations Planning Director of Coca-Cola, and most recently the Pharma Vice President of GlaxoSmithKline Philippines. He was also recently recognized as a Top Pharma Leader at the Pharma Gorilla Global Conference. He shares with us why it is important to pay attention to internal marketing.   Q1: Why is it important to…
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8 Dining Disadvantages at Michelin-Starred Restaurant, Jay Fai

8 Dining Disadvantages at Michelin-Starred Restaurant, Jay Fai

Articles
My family arrived at Michelin-starred restaurant, Jay Fai, in Bangkok half an hour before our appointed time of 2:30 PM on July 16, 2019, a Tuesday. The reservation was made two months prior through The Peninsula Bangkok and we were sixth on the list. There were already several dozens of people signing up for the queue when we arrived. They looked mostly like tourists with a few Thai accompanying their foreign guests.   I first learned about Jay Fai through Netflix's Somebody Feed Phil a few years ago. I saw her featured again on Street Food, also on Netflix, where the series captured the humble beginnings of Jay Fai as a former seamstress who shifted her inspiring career to cooking when a fire struck her work place and she lost everything; a…
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Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

BTB Marketing, Innovation, interviews, Q&A
Matimco, which is more popularly known for their Matwood, is the market leader in premium treated wood. The company is celebrating its 55th year this 2019 and its President and CEO, Charlie Liu, shares the best practices of a business-to-business organization like theirs in marketing and innovation.   Q1: Wood is perceived as a commodity. Matimco branded Matwood and is now the leader in the upscale treated wood segment. Can you share with us the insight two decades ago that led to this branding and product innovation?   A1: Back in the 90s when the imposition of a total export ban on lumber was implemented, the local market was a-washed with cheap supply of lumber mostly coming from illegal logging. It was impossible for us to compete using our legal…
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Q&A with Dentsu Aegis Network Chief Digital Strategy Officer Bea Atienza on Digital Marketing

Q&A with Dentsu Aegis Network Chief Digital Strategy Officer Bea Atienza on Digital Marketing

Digital and Social Marketing, interviews, Q&A
Bea Atienza is the Chief Digital Strategy Officer of Dentsu Aegis Network. She was formerly Strategy Lead of Edelman Digital Singapore, Head of Strategic Planning in Wunderman Singapore and Digital Strategist of Commonwealth (a McCann company) in Shanghai, China. She acquaints us with her role as a strategy planner as well as the trends in digital marketing that she has been spotting. Q1: You have been a strategy planner, how important is it to be a full stack planner in a digitalized economy and what does it take to be a full stack advertising planner nowadays? A1: One of the most important things I've seen through more than a decade doing digital is how critical it is to consider context alongside communication and content. The traditional planning discipline usually leads…
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Q&A with McDonald’s PH Director for Strategy and Insights Loreann Villanueva on the Value of Insights

Q&A with McDonald’s PH Director for Strategy and Insights Loreann Villanueva on the Value of Insights

Insighting, interviews, Q&A
Loreann Villanueva is the Director for Strategy and Insights of McDonald’s Philippines. She was formerly the Business Unit Head of GSK in the Philippines and Global Marketing Manager of GSK based in Belgium. A Mansmith Young Market Masters Awards (YMMA) winner of 2010, she shares about the importance of insights in this interview and will share more marketing tips in the 1st Mansmith Brand Summit on July 9, 2019 in RCBC Theater, Makati. Q1: Why is it important to have insights before formulating marketing strategies? A1: When we talk about insights, we need to recognize that they are more than just data and information. They reflect a deep understanding about the consumers or the patients (in the field of pharmaceutical business). Leveraging on insights allows us the ability to create…
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Strategy and Execution

Strategy and Execution

Articles
  My special thanks to People Management Association of the Philippines (PMAP) President Gerry Plana and Vice President Lin Mukhi for inviting me to speak about Strategy and Execution in their CEO – CHRO Collaboration Forum last March 8, 2019.         In the said forum, I proposed that the HR manager should take on the role of Chief Execution Officer. In a business, the offering model is owned by the marketing manager with the operations manager for the operating model and the finance manager for the finance model. And with the HR manager as Chief Execution Officer, he can then empower everyone to get their strategy implemented well through various tools they can use, thus, becoming the second "CEO".    3C's of Execution and 3C's of Capability…
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Q&A with Cargill PH Managing Director Sonny Catacutan on Sales Performance Management

Q&A with Cargill PH Managing Director Sonny Catacutan on Sales Performance Management

interviews, Q&A
Sonny Catacutan is a seasoned marketing and business development professional. He leads Cargill’s animal nutrition business in the Philippines as its Managing Director. The business, which continues to bring some of the most trusted brands of animal feeds and premixes, continue to grow their innovative portfolio to provide swine, poultry, and aqua feed, along with premix solutions. For more than 15 years, he has dedicated to forming a generation of sales professionals who are passionate about customer-centered service. He tells us how to keep being better than before in sales performance and will share more inputs on sales performance during the 1st Mansmith Sales Summit on July 4, 2019 in RCBC Theater, Makati. Q1: How should sales goals best be formulated by companies? A1: Sales goals serve as the north…
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10 Things a Magician Taught Me About Presentation

10 Things a Magician Taught Me About Presentation

Articles
My wife and I visit Sydney annually the last few years. One of the places we have visited was the Australian Museum of Magical Arts headed by a Greek named James Karp. The museum is located along Riley street, two blocks away from the bigger Australian Museum. The Australian Museum of Magical Arts has a small frontage, inside is a 50-seater theater restaurant where magic shows are held every weekend. I wish every museum offers option to watch an interactive show instead of their usual personalized tour. I dreamed of performing as a magician when I was young and enjoyed both the tour on a friday and returned for the dinner show the next night. I picked up 10 lessons from magician James and asked permission if I can write…
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