- Part-time faculty member of the Ateneo de Manila University (1990 – 1995, 1998 – 2000, 2006) including a 3-year stint as Director for Marketing program (1992-1995)
- Professorial Guest Lecturer of De La Salle University (2000-2002) and De La Salle Graduate School (M.S. Marketing, then MBA program, 2002 – 2005)
- Was appointed Ambassador Bienvenido Tantoco Sr. Professorial Chair in Marketing and Retailing at the ambassador’s alma mater, Jose Rizal University, gave one lecture per semester (SY 2003-2005)
