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Q&A with McDonald’s Philippines SVP-Marketing Margot Torres on Winning Visit Frequency

Posted by: Josiah Go November 28, 2014 Leave a comment

Q1: McDonald’s started the fastfood trend worldwide with the insight “people don’t dine, they eat and run.” They created many firsts which are now standard in fast food. What are...

Q&A with Jollibee VP-Marketing Harvey Ong on Marketing Big Brands

Posted by: Josiah Go October 3, 2014 Leave a comment

Q1. How did you get started in marketing? I’ve always been a numbers guy, and I was initially inclined to pursue a career either as a financial analyst or an...

Q&A with Goldilocks New Business Group Director Pinky Yee on Creating a Compelling Value Proposition

Posted by: Josiah Go September 26, 2014 1 Comment

Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired...

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