Q&A with Bistro Group VP Marketing Lisa Ronquillo on Managing Brand Portfolio Posted by: Josiah Go July 21, 2017 Leave a comment Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro... Read More »
Q&A with McDonald’s Philippines SVP-Marketing Margot Torres on Winning Visit Frequency Posted by: Josiah Go November 28, 2014 Leave a comment Q1: McDonald’s started the fastfood trend worldwide with the insight “people don’t dine, they eat and run.” They created many firsts which are now standard in fast food. What are... Read More »
Q&A with Jollibee VP-Marketing Harvey Ong on Marketing Big Brands Posted by: Josiah Go October 3, 2014 Leave a comment Q1. How did you get started in marketing? I’ve always been a numbers guy, and I was initially inclined to pursue a career either as a financial analyst or an... Read More »
Q&A with Goldilocks New Business Group Director Pinky Yee on Creating a Compelling Value Proposition Posted by: Josiah Go September 26, 2014 1 Comment Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired... Read More »
