(Excerpt from the book “Entrepreneurship: Starting An Enterprise, Having An Innovation Mindset” by Josiah Go and Chiqui Escareal-Go. Book is officially endorsed by Department of Trade and Industry (DTI) and Go Negosyo and available in all branches of National Book Store and Power Books) From an investment perspective, entrepreneurs must have integrity as part of their personal branding – – […]
Personal Branding
Q1: You were in consumer advertising before marketing political campaigns. How do you influence decision making of specific voters? Do you use the same framework as marketing products or services? A: The same principles are involved: a good narrative, authenticity, and a compelling reason to buy or vote, in the case of politicians. Q2: Say some politicians have approached you. What do you […]
We ran a quick survey with some of the marketing management winners of Mansmith Young Market Masters Awards (YMMA) on the ‘hirability’ of fresh graduates in their respective companies. We thank the ff. for answering our questions — 1) Lester Estrada, country marketing manager for total hair care of P&G (fresh from his stint in P&G Japan), 2) Candice Iyog, […]
Q1: As the top inspirational speaker in the Philippines, can you share with us how this path all began? I never knew I would go into the lecture circuit. But my very first exposure to public (or shall I say…Private) speaking started with only 6 people in the audience. It was a bible study group and our bible study teacher […]
Q1: Congratulations! You are one of the few Filipinos who have reached a regional president position in a major multinational company. Can you share with us the strengths of Filipinos as marketers? Creativity and the willingness to depart from the conventional way of doing things. I think this comes from a wellspring of making do with what is available. I […]