There was a viral video of the Breeze detergent experiment showing mothers’ reactions upon seeing their children all dirty and muddy after school. As expected, most of the moms were shocked, surprised, maybe even annoyed as they asked questions that seemed to assume the worst about their children’s behavior: “What did you do (this time)? / Where did you play […]

I saw the video of Ariel India’s ‘Share The Load’ campaign when Inquirer’s business editor Raul Marcelo shared this in his Facebook page. It features a father apologizing to his daughter on unequal gender role where men take less responsibility at home even if both husband and wife are now working and tired when they get home. The father-and-daughter role […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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