The Department of Trade and Industry (DTI) under the new president Rodrigo Duterte and Secretary Ramon Lopez defined its overall mission as alleviating poverty and uplifting the quality of life of all Filipinos. This will be done through sustainable economic growth that generates more income opportunities through employment and entrepreneurship. Secretary Lopez, a champion of SMEs for the last eleven […]

Many people want to have their own business but lack the capital. The Duterte government wants to push for more businesses. In fact, the new Secretary of Trade and Industry (DTI) Ramon Lopez wants malls and major chain stores to allocate free space to SMEs to give them a fighting chance to grow. A practical way to be an entrepreneur […]

I had the pleasure of interviewing 4 groups of people in 2015. They are listed according to number of readers below. Q&A w/ YMMA winners Candice Alabanza, Lester Estrada, Cristina Lao & Alan Supnet on Hiring Fresh Graduates for Brand Marketing Work https://josiahgo.com/qa-on-hiring-fresh-graduates-for-brand-marketing-work/ Q&A with Direct Selling Association of the Philippines (DSAP) Officers on Understanding Pyramiding Scams https://josiahgo.com/qa-with-direct-selling-association-of-the-philippines-dsap-officers-on-understanding-pyramiding-scams/ Q&A with […]

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Q1 Question to Max VP for Asia Joey Sarmiento: Using layman’s terms, what is pyramiding and what’s the main difference between legitimate multilevel marketing (MLM) and pyramiding? Answer: Network marketing or MLM is a legitimate mode of business wherein products are sold via person to person selling instead of the traditional way of selling from a fixed retail location; the objective is to sell products […]

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MLM is an acronym for Multi-Level Marketing, also known as network marketing. It is a form of direct selling but with the compensation plan as its core innovation; rewarding sales from people directly and indirectly recruited. The MLM compensation plan is designed in a way that network members will recruit their own downlines, which used to be the never ending […]

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Among the multilevel marketing (MLM) or network marketing compensation plans being used (and abused) nowadays is the binary plan. This kind of plan allows distributors to have only two direct or first-level distributors. Any additional distributors sponsored have a “spillover” effect, meaning, they are placed at levels below the sponsoring distributors’ first-level. Compensation is paid based on balancing volume on the right and left leg. […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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