Conversation with Safeguard Users by Josiah Go
Last May 5-6, 2017, Rex Book Store organized a seminar allowing me to help a group of marketing professors from 5 schools improve their mastery on marketing strategy. In our...
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Tag Archives: Defensive Marketing
Lessons About Offense and Defense by Josiah Go
In 1908, Ford launched the highly affordable Model T and dominated the automotive industry for the next decade, increasing market shares from 9% in 1908 to 61% in 1921. It...
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