I encountered the term “fandom” when an Aldub fan from the noon time TV variety show Eat Bulaga warned me that they are not just fans but a fandom and they can easily destroy me. It was a reaction to an article I wrote in January 2016 pointing the deteriorating number of TV viewers of Eat Bulaga from 2.5 million households in […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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