Mansmith and Fielders Inc.
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Publication Background


Author / co-author of 13 bestselling marketing books

  • Contemporary Marketing Strategy in the Philippine Setting (1992)
  • Marketing Mix Strategy in the Philippine Setting (1993)
  • The Marketing Mentors (1993)
  • Marketing 101:  An A to Z Guide (1994)
  • Marketing Plan:  Building The Profitable Preferred Brand (1997 & 2012 2nd edition)
  • Marketing Excellence in Good Times and Bad (1998, co-edited with Dr. Ned Roberto and Jose Faustino)
  • Build, Grow and Sustain Your Network Marketing Distributor Business (2000)
  • Marketing Shift:  From Basics to Breakthroughs (2001, editor)
  • Fundamentals of Marketing in the Philippine Setting (2001 & 2010 2nd edition)
  • The Direct Selling Entrepreneurial Mindset (2002)
  • The W.E. Entrepreneurs:  Understanding The 5 Tasks and 5 Treasures of Entrepreneurs (2010)
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