Q&A with Synergy88 Managing Director Jackeline Chua on Games Marketing

Posted by: Josiah Go November 17, 2017 1 Comment

Jackeline Chua is the Co-Founder and Managing Director of Synergy 88, the first Microsoft certified game studio in the Philippines. She shares her insights in marketing of software games development...

Can Doctors Be Patient-Centric? by Josiah Go

Posted by: Josiah Go November 10, 2017 Leave a comment

Medical doctors play an important role in one’s health and well being, providing solutions to discomfort or illnesses felt by patients. Many times, however, people not feeling well postpone a...

Book Launch Invite: Nov 24, 2017 (Friday), 7pm, National Book Store Glorietta 1 (near Holiday Inn) By Josiah Go

Posted by: Josiah Go November 9, 2017 8 Comments

Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as...

Learning From Other Industries by Josiah Go

Posted by: Josiah Go November 6, 2017 Leave a comment

Could service in an airlines’ economy class be far better than those in business class of other airlines—where pilots and flight personnel are so caring they operate as one solid...

Q&A with Globe Telecom President Ernest Cu on Strategy

Posted by: Josiah Go October 20, 2017 Leave a comment

Globe market shares in mobile revenue have steadily climbed up from about 30% in 2008 to over 52% as of first half 2017. Globe Telecom President Ernest Cu, who joined...

Q&A with CARD Banking Group Chairman Dr Aris Alip on Marketing to the Poor

Posted by: Josiah Go October 13, 2017 Leave a comment

Dr.Aris Alip dreamed of opening a bank for the poor when he was heading the field program operations group of Philippine Business for Social Progress (PBSP). His dream became a...

Q&A with Francorp PH CEO Bing Limjoco on Franchising

Posted by: Josiah Go October 6, 2017 Leave a comment

Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded...

Blog or Instagram?

Posted by: Josiah Go September 22, 2017 1 Comment

Social media marketing is a part of digital marketing, where more and more marketing budgets are being shifted from traditional tri-media (TV/radio/print) to its advantage. In fact, some major advertisers...

Q&A with Malayan Insurance President Yvonne Yuchengco on Influencing Market Demand

Posted by: Josiah Go September 15, 2017 Leave a comment

Malayan Insurance is the leading non-life insurer in the Philippines. They recently launched innovative products such as Cyber Insurance, auto.malayan.com portal, and its Fine Arts Insurance cover. Yvonne Yuchengco shares...

Q&A with President of The Bistro Group of Restaurants Jean Paul Manuud on Creating Service Memories

Posted by: Josiah Go September 8, 2017 Leave a comment

Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro...