Q&A with Furniture Designer Kenneth Cobonpue on Preparation & Inspiration Posted by: Josiah Go September 12, 2014 Leave a comment Q1: Your mother was such a big influence on you as a child. She was a furniture designer with laborers at the back of your house. She made you construct... Read More »
Q&A with Immigration Commissioner Fred Mison on Making A Difference as a Servant Leader Posted by: Josiah Go September 9, 2014 Leave a comment Q1: You graduated from West Point and is a co-alumni of former Philippine president Fidel Ramos. What pieces of advice, experiences or lessons has he shared with you and other... Read More »
Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win Posted by: Josiah Go September 5, 2014 Leave a comment Q1. In your marketing career, what are your top 3 most memorable marketing campaigns which you have initiated? Can you elaborate? A) The Alaska Value Line – During the series... Read More »
Q&A with Author & Educator Dr. Eduardo ‘Ned’ Roberto on being a Marketing Researcher Posted by: Josiah Go September 2, 2014 Leave a comment ‘Manage change so that change will not manage us’ Follow Read More »
Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear Posted by: Josiah Go August 29, 2014 Leave a comment Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children’s wear and maternity wear business? We always loved kids, so it... Read More »
4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go Posted by: Josiah Go August 25, 2014 1 Comment There is a saying that “If you give a man a hammer, he will see everything as nails”. Similarly, when a person learns about the marketing mix (product, price, place and promotions)... Read More »
Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants Posted by: Josiah Go August 22, 2014 1 Comment Q1: You have been importing medicines for decades. What made you decide to open a retail network via franchising all of a sudden? What was the inspiration? A1: In early... Read More »
Lessons About Offense and Defense by Josiah Go Posted by: Josiah Go August 18, 2014 1 Comment In 1908, Ford launched the highly affordable Model T and dominated the automotive industry for the next decade, increasing market shares from 9% in 1908 to 61% in 1921. It... Read More »
Q&A with Hyundai Philippines President & CEO Fe Perez-Agudo on Being a Strong Market Challenger Posted by: Josiah Go August 15, 2014 1 Comment Q1: Hyundai Philippines is a latecomer in the Philippine automotive industry and is now in the top three, this in spite of some out of stocks situations. Please share what... Read More »
Q&A with Summit Media President Lisa Gokongwei-Cheng on Transforming the Magazine Industry Posted by: Josiah Go August 13, 2014 1 Comment Q1: When you started Summit Media in 1995, your glossy, higher priced magazines became the new industry standard. What was your insight behind the new concept or what inspired you... Read More »
