Q&A with Retail Marketing Expert Frances Yu on Retail Branding and Loyalty Marketing Posted by: Josiah Go August 5, 2014 Leave a comment Q1: As a retail expert, who are the top 3 retailers you admire most and why? Locally, Rustan’s, SM, and Bench. These homegrown brands all had humble beginnings and through... Read More »
Q&A with ABS-CBN Chief Digital Officer Donald Lim on Social Media Marketing Posted by: Josiah Go August 1, 2014 Leave a comment Q1: What are some of the most often made mistakes companies do in social media marketing? For me, the biggest mistake is mismanagement of expectations. In my experience, most brands... Read More »
Q&A with Dragon Edge’s President Dennis Balajadia on Shifting Business Directions and Expanding Internationally Posted by: Josiah Go July 29, 2014 Leave a comment Q1: Why do you use Chief Evangelizing Officer as your position title in your company? What is your “evangelizing” mission? Your goal is not simply to make a sale today,... Read More »
Q&A with Unitrade SVP-Marketing Eugene Go on Competing Against Multinationals Posted by: Josiah Go July 25, 2014 Leave a comment Q1: In the diaper business, you have overtaken P&G in terms of market share nationwide since 2012, how long did it take you to take the lead and what was... Read More »
Q&A with Bayad Center President Manny Tuason on Creating and Defending New Market Space Posted by: Josiah Go July 22, 2014 Leave a comment Q1: Bayad Center, as a bill payment center, was set up because you had to address unremitted collections and increasing cost of collection (hold ups of Meralco electric bill collectors,... Read More »
Q&A with 7-Eleven President Victor Paterno on Supply Chain Excellence Posted by: Josiah Go July 18, 2014 1 Comment Q1. 7-Eleven is an example that a firm can give a parity value proposition to the consumers but a superior supply chain operating model to its franchisees. Can you elaborate why 7-Eleven... Read More »
Q&A with WhenInManila.com Editor Vince Golangco on Blogapalooza Posted by: Josiah Go July 16, 2014 Leave a comment Q1: You spent a few years with the US Navy when you were in your early 20s. What made you enter the navy and what habits did you get there that... Read More »
Q&A with Four Seasons Hotel (Jacksonhole, USA) General Manager David Bernand on Service Excellence & Execution Posted by: Josiah Go July 14, 2014 Leave a comment Q1: Jacksonhole in Wyoming is the no. 1 ski resort in North America while Four Seasons Resort Hotel is the only 5-star, AAA 5-diamond hotel in Jacksonhole. What differentiates your hotel from... Read More »
Q&A with Rustan’s Donnie Tantoco III on Working with Loved Ones and Turning Around A Heritage Brand Posted by: Josiah Go July 10, 2014 1 Comment Q1: You put up the first hypermarket in the Philippines, Shopwise, and while most supermarkets just provided express lanes for those buying a few pieces, Shopwise created the exclusive Elite... Read More »
Q&A with MommyMundo’s Janice Crisostomo-Villanueva on Entrepreneurial Journey Posted by: Josiah Go July 8, 2014 Leave a comment Q1: I have known you since the mid 1990’s, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after... Read More »
