How Supermarkets Can Survive the Online Future by Josiah Go

Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to be the preferred store, they usually resort to launching price and promo deals in predictable intervals. Unfortunately, the transactional norm of offering lower prices will … Continue reading How Supermarkets Can Survive the Online Future by Josiah Go