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Interviews featured inside Marketing Plan in the Philippine Setting


Q&A with Wilson Lim, Founder of Abenson Group of Companies on Starting Up New Ventures

Q1: You have founded many successful companies like Abenson, Walter Mart, Electroworld and many distribution companies. Where and how do you get ideas for your businesses? Through the years, I...
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Q&A with Roberto Claudio, Chairman of Toby’s Group of Companies on Sports Retailing

Q1: Toby’s is the leader in sports retailing.  What makes Toby’s successful all throughout these years? We see to it that we are always ahead of our time, looking for...
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Q&A with Glenn Yu, President and CEO of Seaoil Petroleum on the Petroleum Industry

Q1: What made you decide to enter the competitive retail market for petroleum? The deregulation of the oil industry along with the Asian Financial crisis in 1997, was the catalyst...
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Q&A with George Siy, President and CEO of Marie France Philippines on Marketing Strategy

Q1: What were the more successful tools or techniques you employed that drove customers to Marie France? Advertising is our mainstay and is a major driver for new trials. We...
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Q&A with Tricia Gosingtian, Founder and blogger of blog.triciagosingtian.com on Blogging

Q1: You have many followers and are branded as Manila’s top fashion blogger. What inspired you to start blogging while you were still a student? Blogging came to me early...
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Q&A with Jose Magsaysay Jr., President of Potato Corner on Niche Marketing

Q1: Fast food companies are already selling French fries bundled with their value meals. What made you decide that there is an opportunity to sell fries separately in kiosks? I...
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Q&A with Richmond Lim, President of Time Depot on the Watch Industry

Q1: Your family was already in the watch business, distributing Casio, before you founded Time Depot in 2001. What was the insight behind the creation of a retail unit selling...
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Q&A with Noel Manucom, President of HBC, Inc on Business Strategy

Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product...
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Q&A with Simplicio Umali Jr., President and General Manager of Gardenia Bakeries Phil Inc. on Bread Industry

Q1: You have been with Gardenia since its launch. What was your launch strategy and if you were to change something in the launch, what would that be and why?...
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Q&A with Jerome Ong, President of CDO Foodsphere Inc. on New Market Space

Q1: CDO has become an aggressive force in the food industry. You have, in fact, launched the first canned corned tuna in the industry.  What was the idea behind the...
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