Mansmith and Fielders Inc.
Home » Marketing Plan in the Philippine Setting

Category Archives: Marketing Plan in the Philippine Setting Subscribe!

Interviews featured inside Marketing Plan in the Philippine Setting

Q&A with Wilson Lim, Founder of Abenson Group of Companies on Starting Up New Ventures

Q1: You have founded many successful companies like Abenson, Walter Mart, Electroworld and many distribution companies. Where and how do you get ideas for your businesses? Through the years, I...
Read More »

Q&A with Roberto Claudio, Chairman of Toby’s Group of Companies on Sports Retailing

Q1: Toby’s is the leader in sports retailing.  What makes Toby’s successful all throughout these years? We see to it that we are always ahead of our time, looking for...
Read More »

Q&A with Glenn Yu, President and CEO of Seaoil Petroleum on the Petroleum Industry

Q1: What made you decide to enter the competitive retail market for petroleum? The deregulation of the oil industry along with the Asian Financial crisis in 1997, was the catalyst...
Read More »

Q&A with George Siy, President and CEO of Marie France Philippines on Marketing Strategy

Q1: What were the more successful tools or techniques you employed that drove customers to Marie France? Advertising is our mainstay and is a major driver for new trials. We...
Read More »

Q&A with Tricia Gosingtian, Founder and blogger of on Blogging

Q1: You have many followers and are branded as Manila’s top fashion blogger. What inspired you to start blogging while you were still a student? Blogging came to me early...
Read More »

Q&A with Jose Magsaysay Jr., President of Potato Corner on Niche Marketing

Q1: Fast food companies are already selling French fries bundled with their value meals. What made you decide that there is an opportunity to sell fries separately in kiosks? I...
Read More »

Q&A with Richmond Lim, President of Time Depot on the Watch Industry

Q1: Your family was already in the watch business, distributing Casio, before you founded Time Depot in 2001. What was the insight behind the creation of a retail unit selling...
Read More »

Q&A with Noel Manucom, President of HBC, Inc on Business Strategy

Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product...
Read More »

Q&A with Simplicio Umali Jr., President and General Manager of Gardenia Bakeries Phil Inc. on Bread Industry

Q1: You have been with Gardenia since its launch. What was your launch strategy and if you were to change something in the launch, what would that be and why?...
Read More »

Q&A with Jerome Ong, President of CDO Foodsphere Inc. on New Market Space

Q1: CDO has become an aggressive force in the food industry. You have, in fact, launched the first canned corned tuna in the industry.  What was the idea behind the...
Read More »
Scroll To Top

Send this to a friend

Enter your email below:
We never share your details