Dentsu Aegis Network is made up of ten global network brands in 145 countries – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Dentsu Aegis Network Country CEO Donald Lim […]

Vicky Abad brings with her 27 years of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. She is now Chief Client Officer for the Insights group of Kantar Philippines where she leads collaboration across Kantar operating brands to bring the best of the group to clients. Q1: In […]

Market Driving Strategy embraces innovative changes in the industry logic and business system to grow a firm’s profit and industry’s demand from underserved and unserved markets. One of the eight ways to grow innovative concepts from underserved market is called ‘fusion’. In a fusion, advantage is created when two related products or segments are combined into a single concept, forming […]

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Rizal Commercial Banking Corporation (RCBC) was in the news in 2016 because of the Bangladesh heist, negatively affecting its reputation amidst innovative and differentiated banking services that have won them numerous awards. Its stock prices have since went up by over 50% (as of end July 2017) versus year ago. In an exclusive interview, RCBC chairperson Helen Yuchengco-Dee shares about […]

Global Foodsolutions, Inc. (GFSI) is engaged in manufacturing and processing of various quality food products such as Nata de Coco, Tropical Fruit Preserves, Frozen Fruits and Vegetables, Smoked and Dried Fish as well as Sauteed Shrimp Paste and Salted Shrimp Fry and which is currently distributed in over 35 countries.. It also manufactures and distributes its DANI’s Frozen Desserts in […]

P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]

Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro Group VP Marketing Lisa Ronquillo shares her insights on marketing a portfolio of brands. Q1: You have 17 restaurants in the Bistro Group. Why is having a brand portfolio strategy […]

Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this role, he sits in the Philippines country leadership team and reports to the P&G Philippines General Manager. He recently took on additional responsibility as Gillette Country Manager. He was recognized […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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