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Q&A with Synergy88 Managing Director Jackeline Chua on Games Marketing

Jackeline Chua is the Co-Founder and Managing Director of Synergy 88, the first Microsoft certified game studio in the Philippines. She shares her insights in marketing of software games development...
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Q&A with Globe Telecom President Ernest Cu on Strategy

Globe market shares in mobile revenue have steadily climbed up from about 30% in 2008 to over 52% as of first half 2017. Globe Telecom President Ernest Cu, who joined...
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Q&A with CARD Banking Group Chairman Dr Aris Alip on Marketing to the Poor

Dr.Aris Alip dreamed of opening a bank for the poor when he was heading the field program operations group of Philippine Business for Social Progress (PBSP). His dream became a...
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Q&A with Francorp PH CEO Bing Limjoco on Franchising

Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded...
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Q&A with Malayan Insurance President Yvonne Yuchengco on Influencing Market Demand

Malayan Insurance is the leading non-life insurer in the Philippines. They recently launched innovative products such as Cyber Insurance, auto.malayan.com portal, and its Fine Arts Insurance cover. Yvonne Yuchengco shares...
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Q&A with President of The Bistro Group of Restaurants Jean Paul Manuud on Creating Service Memories

Bistro Group is the biggest international casual dining chain in the Philippines with 17 major restaurant brands like Italianni’s, TGIFridays, Fish & Co., and Watami, to cite a few. Bistro...
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Q&A with Dentsu Aegis Country CEO Donald Lim on Social Media Marketing

Dentsu Aegis Network is made up of ten global network brands in 145 countries – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. Dentsu Aegis Network...
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Q&A with Kantar PH Chief Client Officer Vicky Abad on Consumer Path to Purchase (Part 2)

Vicky Abad brings with her 27 years of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. She is...
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The Market Driving Strategy of 22 Thatcher by Josiah Go

Market Driving Strategy embraces innovative changes in the industry logic and business system to grow a firm’s profit and industry’s demand from underserved and unserved markets. One of the eight...
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Q&A with Kantar PH CEO Gary de Ocampo on Consumer Path to Purchase (Part 1)

Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. It is part of advertising giant WPP,...
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