The recently concluded 11th Mansmith Market Masters Conference was a rare learning event of a lifetime, as it featured 17 CEOs of major corporations from different industries sharing their thoughts about what they have done during COVID-19, as well as what they intend to do after.  Edwin Bautista, President and CEO of UnionBank, shares “Marketing can no longer be divorced […]

In 2007, Mansmith and Fielders Inc. started the Marketing Rescue advocacy as a tie up public service project with Entrepreneurs Magazine. The Marketing Rescue event was arranged with the magazine’s then publisher, Neil Palabrica. It was organized as a free live event, with me answering questions sent in by their readers ahead of time. It went on like that for a few […]

Like my team, when I decided the final price of the 55 4k-quality videos in my new Business Model Course, most of my guests were surprised at the unique pricing scheme. Instead of US$1995, it is priced at the same level of a good book: US$30 for the duration of 2020, since it is the 30th anniversary of Mansmith and […]

Unprecedented circumstances like the COVID-19 pandemic have made things hard for everyone this year, especially SMEs and entrepreneurs. However, this is also the best opportunity for them to think outside the box and pivot their business model into new realities. As we celebrate the 10th year anniversary of Day 8 Business Academy, we are thinking like an agile startup and […]

One of the startups I admire is a Chinese company called Bytedance. Established in 2012, it has now become one of the most valuable startup unicorns. Bytedance is the parent company of Tiktok, the fast growing, albeit controversial,artificial intelligence-supported short video app known as Douyin in China. Douyin was launched in 2016, and they created the TikTok spinoff for international […]

In many conferences being held all over the world, continuing discussions remain focused on managing change or managing uncertainty – as if resistance to change is not enough of a hurdle, or that the level of uncertainty has become unimaginable, if not impossible.  These words – uncertain, unimaginable, impossible are words you don’t hear from hard core entrepreneurs – who […]

What is the traditional logic of business associations on how they operate? They typically have the following: They have big name organizers They screen membership They have monthly membership meetings (now webinars) They have dress codes They have big connectors They have big donors The last few months during this pandemic have shown online Facebook groups and communities disrupting traditional […]

I always ask my clients this value proposition reflection question: “If my company is to be closed down today, what will I miss that I cannot get anywhere else?” I saw so many organizations offer short webinars as a solution. I personally also witnessed hundreds, maybe thousands, of free webinars being offered by different providers since the beginning of ECQ […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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