have been teaching marketing and innovation for many years now, and I can say
that it has been a source of pride and joy for me to watch those I’ve taught
soar in their own fields. This motivates me to further enhance my learning and
experience as an industry practitioner and educator.
since I have always been passionate about marketing and education in the
Philippines, I am concerned about its state and how to further raise the bar of
excellence. In our own way, Chiqui and I tried to contribute by writing
books such as “Principles and Practices in Marketing in the Philippine
setting” for marketing students, teachers and professionals, and “Entrepreneurship:
Starting a Business. Having an Innovation Mindset” for entrepreneurship
students, teachers and entrepreneurs. We also co-founded (with Ding
Salvador) MarkProf Foundation in 2004, a resume-equalizing training boot
camp for marketing students to learn from carefully selected, dream team of
mentors across industries. And we have the Marketing Educators’ Training
(MET), the first and only annual free training on teaching marketing for
marketing educators since 1997.
it has always been a complaint that many college and senior high school
marketing teachers have no relevant work experience to be able to teach
marketing in-depth, and this affects the performance of future marketers and
the marketing community at large. For this reason, Chiqui and I are launching
the “Adopt-a-Marketing-Teacher” (AMT for short) program this summer. As
an immersion plan and practicum, we are targeting 300 volunteer teachers to
attend for FREE Josiah Go’s 2-day “Marketing Strategy Course” seminar
(through a P5 million scholarship grant from Mansmith and Fielders Inc.) and
then observe and study a company’s marketing operations for a month.
Then, at the end of their stay, they will submit a short recommendation to
the company that adds value and grow their business. These will be graded by the
companies and the best papers will receive cash prizes from Mansmith and
our first day of announcing the program to search for partner companies, 50
slots were committed to take in the marketing teachers.
encourage both companies and full time marketing teachers to take part in this
program so all together, we can help improve marketing education in the
country, and equip our marketing students with competencies that will prepare
them for the demands of the 21st century.
you are interested in participating, please send me an email with the following
How many teachers can be accommodated by the company.
Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.