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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with SM VP-Marketing Quennie Cua on Reframing, Relaunching and Rebranding

Q1: When you were still with P&G Philippines and Singapore, you helped Pampers defend against EQ diapers, regaining leadership in 2003. You also found yourself doing the same for Whisper...
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Waters Video Challenge by Josiah Go

In my previous post, I wrote about the MarkProf Foundation Inc. which has been honing deserving graduating student leaders  through a life-changing 7-weekend boot camp in Marketing Leadership. Just recently, MarkProf made official its roster of “Top 25 Marketing Management Trainees of the Philippines” through the graduation of its...
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The MarkProf Marketing Leadership Bootcamp by Josiah Go

In 2004, Ding Salvador (then newly–retired ASEAN president of Johnson and Johnson’s) and I put up MarkProf Foundation Inc. to help develop future leaders of the Philippines.  We saw some biases...
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Store Retailing Profitability by Josiah Go

Store retailing is a business that can easily be started. But with the rise of competition and many other risks in this industry, a store retailer must revisit and identify...
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Year-End Ritualization by Josiah Go

There are ‘marketing disasters’ that can be expected at year-end. One of these is what we call “ritualization”, a term that refers to practices that are wrong but are done...
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Q&A with McDonald’s Philippines SVP-Marketing Margot Torres on Winning Visit Frequency

Q1: McDonald’s started the fastfood trend worldwide with the insight “people don’t dine, they eat and run.” They created many firsts which are now standard in fast food. What are...
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4 Tests to Spot a Weak Concept by Josiah Go

Years ago, the franchise manager of a company was trying to convince me to invest in a barber shop franchise. I figured that a barber shop has a high repeat...
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Q&A with Syngenta Asia Pacific Corn Marketing Head Hardeep Grewal on Agro Marketing

Q1: I met you close to 25 years ago when you were country manager of Pioneer Hybrid Corn in the Philippines. Now you are Asia Pacific Corn Marketing Head for...
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How I Got Started Teaching Marketing by Josiah Go

The year was 1990. I was a rookie director of the Philippine Marketing Association and was in charge of the youth and academe sector.   This position connected me with many marketing professors,...
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Q&A with Gonzalo Co It on Avoiding Bitter Clashes in Family Businesses

Q1: You introduced two new product categories in the Philippines, Green Cross Rubbing Alcohol in 1952 and Zonrox Bleach in 1954. They are popular products now. What made you think...
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